I love Rapha. There, I said it. I don't buy into everything Rapha, but I do like a lot of their kit and I do like the stuff they put up on their website. A triumph of marketing.
The most recent video, a shop-window for the Rapha autumn and winter range, is titled The Hidden Alps and takes their riders "on to the steep, scarred and historic slopes of the Colle delle Finestre".
It's well worth a watch if you get the time. And I do like the look of the new colour-ways for the long-sleeved jersey. I can already hear the groans of apprehension from my wallet...
The Hidden Alps from Rapha on Vimeo.
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